Harness the Power of Consumers through Digital Branding and Engagement
We live in a digital world. Today, more than 3 billion people are connected to the Internet. With every second pass there will be 50,284 other Google searches, 2,545 uploaded to Instagram and 106,504 videos on YouTube. However, perhaps the biggest change in consumer behavior since social media and digital marketing emerged is that internet users now have access to a smartphone or tablet than a desktop computer. Progress has been made in ubiquitous Internet technology, which is changing the way we interact with information and each other. In Australia, about three quarters of the population has a smart phone - which is on a par with the US and the UK falling behind Singapore, where 90% of smartphone users are. And not only smart smart phone users are high, but have risen; Recent research by Telstra shows that Australian people check their smart phones 150 times a day. Working lightly with the use of smartphones, social media and social apps are becoming increasingly important in how...